What we delivered:
Staying true to the school’s branding throughout, while also creating a distinctive style for the magazine, we used their San Serif font as a masthead, but combined it with a classic Serif for the headlines, dropped capitals and quotes.
We introduced large margins and limited page architecture to deliver a clean visual which lets the authors’ writing and striking imagery sit centre stage.
To create an engaging and consistent photography style, we used images from photography website, Unsplash, but avoided the obvious choices. Instead, we selected more abstract options to create intrigue and interest and draw readers into the articles.
Having delivered an ‘AI and the New Now’ themed first issue for Spring/Summer, we’re looking forward to putting together the Autumn/Winter issue with the Alleyn’s School team.