The reopening of Luton's premier arts centre marked the first stage in a dynamic multi-million-pound cultural regeneration project to establish the UK's best-connected 'creative cluster' in the towns historic Hat district.
When Luton Art centre first made contact with us they wanted a design agency to generate ideas, be distinctively different and to ensure the art centre had a competitive advantage on the opening night.
£10m
Regeneration project led by the Culture Trust, Luton.
"Working together with The Graphic Design House really fulfilled our vision of what the art centre launch will be here in Luton. The designs Mark delivered really hit the core of who we are and how we work."
Emily Finney , Marketing Campaigns Co-ordinator
Luton Culture
We established the Hat Factory Arts Centre as a key part of the district, drive footfall to the centre’s opening weekend that would start to demonstrate the new social spaces & facilities.
135,000
New visitors to the town by 2022
Capturing the Hat Factory spirit
We listened to what they wanted, visited the new art centre, and found a solution to make it better and bigger for the launch of their 6-year project.
It was like working with mind readers, the team knew what was in our heads and how we wanted to bring the Hat Factory alive.
Emily Finney , Marketing Campaigns Co-ordinator
Luton Culture