The start of something great

The reopening of Luton's premier arts centre marked the first stage in a dynamic multi-million-pound cultural regeneration project to establish the UK's best-connected 'creative cluster' in the towns historic Hat district.

 

Campaign deliverables

When Luton Art centre first made contact with The Graphic Design House they wanted a design agency to generate ideas, be distinctively different and to ensure the art centre had a competitive advantage on the opening night.

£10m

Regeneration project led by the Culture Trust, Luton.

"Working together with The Graphic Design House really fulfilled our vision of what the art centre launch will be here in Luton. The designs Mark delivered really hit the core of who we are and how we work."

Emily Finney , Marketing Campaigns Co-ordinator

Luton Culture

We established the Hat Factory Arts Centre as a key part of the district, drive footfall to the centre’s opening weekend that would start to demonstrate the new social spaces & facilities. 

135,000

new visitors to the town by 2022

Capturing the Hat Factory spirit

We listened to what they wanted, visited the new art centre, and found a solution to make it better and bigger for the launch of their 6-year project.

It was like working with mind readers, the team knew what was in our heads and how we wanted to bring the Hat Factory alive.

Emily Finney , Marketing Campaigns Co-ordinator

Luton Culture