Long Live The King

King's Foundation

King’s Foundation has an incredible story to tell. Not only does it have a 500-year history (it was re-founded by Henry VIII), but is also Worcestershire’s highest-ranked independent school.

The School had recently refreshed its brand and now needed to ‘bring it to life’, implementing it across the Foundation, as well as its pupil recruitment activity. But in a highly-competitive market, how to create a compelling, unifying campaign to attract pupils to its 2 Junior Schools, Senior School and Sixth Form?

King’s Foundation had seen and loved the Education campaign work we’d produced for other schools and approached us to work with them on injecting some ‘passion’.

We delivered:

Brand and campaign strategy, messaging, photography, advertising and design across multiple channels and touchpoints.

 

Discovering Passion

In all our work, but particularly branding and campaigns, we believe time invested at the beginning of a project is never wasted and this is how we worked closely with King’s. Foundational elements of the campaign – key pieces of copy, benchmark photography and visual style – were developed through close collaboration, idea sharing and development.

As the project progressed, we could feel the ‘passion’ developing, encapsulated in the campaign slogan #discoveryourpassion

Making it happen

We counted around 100 (then stopped counting!) pieces of work across multiple channels and touchpoints. Everything from Facebook Instant Experiences to sticker sheets, an interactive employer handbook to fold-out pupil activity programme. All delivered on time and within budget. Practically everything was produced in-house!

The Results are in

We have helped King’s Foundation implement a full brand refresh and pupil recruitment campaign across the Foundation that’s been incredibly well-received internally and had real impact externally, helping them reach new audiences – 67% registrants this year are external.