Offering the customer a multi-channel experience
It’s true that some clients are printing fewer copies than years ago but for most, they still remain part of multi-channel customer experiences. For particular B2B clients, catalogues remain a vital tool in getting products in front of the customers, aligning their stocking strategies, sales & merchandising plans and to sell preferred supplier products.
Research has shown that they appeal across ages and uptake and conversion rates can be positively affected by social media to drive catalogue requests and sales.