Print in a digital world

Offering the customer a multi-channel experience

It’s true that some clients are printing fewer copies than years ago but for most, they still remain part of multi-channel customer experiences. For particular B2B clients, catalogues remain a vital tool in getting products in front of the customers, aligning their stocking strategies, sales & merchandising plans and to sell preferred supplier products.

Research has shown that they appeal across ages and uptake and conversion rates can be positively affected by social media to drive catalogue requests and sales.

Digital and printed worlds need to co-exist. On–line versions of the printed catalogue can be connected to websites and their e-commerce channels. Time-sensitive offers and new products are often showcased separately with promotional flyers, e-marketing or social media. Cross-promotion means the catalogue is interwoven into many marketing aspects from social to more traditional media as well as bricks and mortar.

Clients really like us, and stay with us

We are highly flexible and well-experienced in working with clients who require extensive amounts of design for their catalogues, brochures or magazines. One of our Senior Creative Artworkers is a ‘Catalogue Specialist’, having previously worked with Argos, Robert Dyas and was even the lead Artworker on the first-ever Wickes Catalogue.

Independent trade specialists

One of our clients, Williams & Co is a hugely successful, trade-only plumbing and heating company who have 38 branches and regional fulfilment centres all across the UK. Like us, they deliver 7 days a week, 364 days a year!

Here’s what we do for them:

Pricebusters catalogue

This catalogue is a trade only and provides full listings of all of their products and services. It is mainly used to see what they can offer and to check prices. Williams & Co produce this catalogue 3 times a year, approx. every 3 months.

Pricebusters Extra

Pricebusters Extra is a newsletter-like leaflet from the Pricebusters main catalogue. This mini-brochure shows off the high-end products from the main catalogue and promotes special offers.

The Bathroom Collection

Williams & Co also have some very high-end products. Their aim for this new project was to have a separate quality brochure to display the luxury products in all their glory, whilst still selling them to their customers and giving them the opportunity to upsell on ‘designer’ products.

Trendco catalogues

One of our newer clients, Trendco is Britains leading wigs and hairpieces specialist and has a reputation for excellence in the hair loss industry. With a head office in Brighton they supply products across the UK & Ireland as well as through their retail salons in London, Hove, Liverpool, Birmingham, Manchester and Nottingham.

We now design and print a range of catalogues for Trendco and ancillary companies.

With the first design and print of Hi-Fashion, we were able to develop our relationship and build the trust to work with them on all of their fantastic wig brochures!